Email Marketing Manager

New York, NY
Full Time
Mid Level

We're a team of entrepreneurs and technologists building something new – with travel advisors, creators and enthusiasts at the center.

We’re reimagining the travel advisor industry with fresh eyes: one that is modern, inclusive, tech-enabled and well, cool.

Our mission is bold. We’re here to empower 100,000 entrepreneurs to transform their passion for travel into revenue, and we’re doing it by curating the most incredible experiences for travelers. Read about our approach in TechCrunch.

Founded by three entrepreneurs – Henley Vazquez, Jake Peters and Evan Frank – our ambition is to build the next generational brand in travel. We are fortunate to be backed by an incredible group of investors and are looking for more talented and mission-driven individuals to join our early team.

We’re seeking a detail-oriented and data-driven Email Marketing Manager who is well-versed in targeting, drip campaigns and creative campaigns. The candidate will work directly with our Head of Content Marketing to produce exceptional emails to our list of advisors as well as their travelers.

Our ideal candidate is customer-obsessed and a creative problem solver, and has an avid passion for travel and community.

The role reports to our Head of Content Marketing, a seasoned travel and marketing expert with a background in journalism, storytelling and sustainability.  

What you’ll do...

  • Create and manage Fora’s email marketing strategy. 
  • Design and implement engaging emails and drip campaigns.
  • Test and iterate on campaigns, including proactively AB testing campaigns. 
  • Help develop email templates for our network of advisors to customize.
  • Grow our waitlist and increase newsletter subscribers with tools like Wisepops.
  • Segment lists based on behaviors such as website interactions, past email engagement  and product adoption.
  • Analyze, track, measure and report on campaign performance and ROI.
  • Bring creative ideas to the table for a variety of content-related projects with our content marketing team.

Who you are… 

  • At least 3 years in an email marketing role (experience in both B2B and B2C are relevant).
  • Data-driven by nature, and experienced in reporting and ROI calculations.
  • Self-starter who thrives in a fast-paced, entrepreneurial environment.
  • Super organized, detail-oriented and trustworthy.
  • Inclusive nature with a desire to support a diverse community. 
  • Passionate about ongoing learning. 
  • Excellent written and verbal communication skills. 
  • Strongly preferred: 
    • Experience using Customer.io
    • Experience with Wisepops
    • Sharp eye for imagery
    • Travel industry experience 

This is a full-time role based in New York City with competitive compensation and benefits, as well as room for growth within the company.

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WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.

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